Though it feels like it's been much longer, audiences have been subjected to marketing campaigns built around the concept of 3D-as-experience since at least 2009. Which is why it was both refreshing and a bit surprising when trailers began to roll out for "Silent House" built not around that now-tired theater gimmick but instead around the concept of "real-time horror." Commercials and materials have been up-front about the fact that the film is presented in one, uncut take.