As a general rule, I tend to stay as far away from the proverbial Hype Machine as humanly possible. There have been a few occasions when said contraption has nimbly eluded my defenses and ensnared me, savagely hooking its claws into the nerdy, mucus-like substance which controls a substantial part of my thought process. More often than not, the buzz surrounding whichever project I'm obsessing over is unworthy of all the unnecessary attention, and my projected enjoyment is substantially diminished.