branded

"Branded" is a classic case of the marketing department refusing to get out of the way of its material. Here you have what looks like an intensely weird film skewering consumer culture and the mind-control game of advertising. Think "Wall-E" meets "They Live" (no, seriously). Instead of letting the trailer speak for itself, they've decided to make a marketing campaign featuring over 100 QR codes that will lead you, presumably?... to clips and screenshots. It's 2010's greatest idea.