Mutilate Your Thirst

Fans of Mike Judge's "Idiocracy" can now begin to live out their fantasy of a hilariously dumbed-down future. Brawndo, a tasty "energy" beverage featured in the film, has been on sale for a little while now, but the real marketing push is finally gathering steam. The drink contains five kinds of sugar, which apparently makes it delicious, and also makes drinking it like having sex with a tractor trailer in a parking lot. You know, if the commercial is to be believed. And why would anyone ever quarrel with a commercial?

Jon Schnaars

Writer/Podcast Co-Host/Business Guy

If you have questions about doing business with BGH, this is the man to speak with. Jon also enjoys the fancier things, like monocles and silent-era horror films.

On the Web