the s from hell

If you've watched many old cartoons or sitcoms from the 60s and 70s, you probably recognize the Screen Gems company ID that closed many shows like Bewitched or the Flintstones. Evidently, there's an entire subculture of people who suffer from an irrational fear of the Screen Gems stylized S and accompanying Moog jingle. Director Rodney Ascher learned of this phenomenon and interviewed many of these logophobics for a short documentary called "The S From Hell", which premiered at Sundance this year.