Star Trek

Box Office Special - A Memorial Weekend Twosome

Before diving into this weekend, how about a little history?

With "Iron Man" having opened just three weekends earlier to a stunning $98 million dollar draw, "Indiana Jones and the Kingdom of the Crystal Skull" jumped out of the gate Memorial Day weekend 2008 to a total just a hair over $100 million. That's two of the 12 largest openings in the span of one month.

But wait, Memorial Day 2007 there was "Pirates 3" for a total of $114 million. And that same month, "Spider-Man 3" at $151, and "Shrek the Third" at $121. All three, of course, are top 10 opening weekend totals.

Box Office Special - Smells Like Summer

Last week, "Star Trek" did quite well for itself, as it managed to take in a terrific opening haul as well as win near universal praise from critics. So, as these things tend to work, Paramount immediately rolled out its front-runner advertising campaign, which championed "Star Trek" as the nation's number one movie, etc, etc. Unfortunately, they're only going to get one week out of those ads.

"Star Trek" upsets Trekkies by actually being good

I admit it, I'm a lifelong "Star Trek" hater. Over the years I've tried to get into "Star Trek" a few times but I don't think I've ever made it all the way through an episode. Not that I minded that much - every geek needs another group of geeks they can look at and feel cool in comparison. If I became a Trekkie there'd be no one left for my scorn but the LARPers.

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