heavy metal?

This video has been making the rounds since yesterday, and at first I thought it was nothing, but the more I see it, the more hypnotic it becomes. So what is it? Well, it's a J-pop song...but also a death metal song. It's by three girls who aren't legal age, and it appears to be about the joy of eating chocolate. Oh, and their band dresses up like skeletons.

Falling in Reverse potentially confirms the small epiphany I had while watching Motionless in White live at Mayhem Fest. Scary though it may seem, perhaps this is a glimpse of one possible future of heavy metal. And I hear the rage boiling at me already, that these bands don’t meet the arbitrarily established criteria of metal. Yet, I can’t ignore the fact that this wave isn’t going away, now in its fourth year (at least.) The make-up and costumes and big hair seem to be back in some form, and the kids just love it. In the end, aren’t they the ones who will define metal going forward?