Creepy Bleeding Billboard in NZ

In an attempt to lower the number of fatal traffic accidents, a safe driving campaign in New Zealand erected a billboard of a child's face that bleeds when it rains. Supposedly, it has been successful in reducing the death toll but there's no word on how many accidents have been caused by people driving past and gawking at the freaky possessed billboard.

Jalopnik - Kiwis Remind Us To Drive Safely With Bleeding Billboard